New clients ask us this all of the time. They want to know if they should set up a blog on their site. Let me nip the suspense on the bud here – YES, they should, and so should you.
The follow up to our decisive response usually revolves around the concern that perhaps their industry doesn’t warrant a blog. For example, who wants to read your thoughts on cement mixers? We don’t, but do you know who does? Your customers.