Semantic Association Will Help Google Determine Which They Will Deliver. Create Your Content Accordingly. Not all search result alternatives will be as cute!
Brand Journalism is the Key to Content Creation in 2013 - View these 5 Examples of Where to Find Stories for Your Website’s Brand Journalism Strategy
View the complete (funny!) video series of Online Shopping & Google Analytics in Real Life
Photo: This Korean Retailer Has Taken Mobile Shopping to a Whole Other Level
Your customers are mobile and they are making their purchase on mobile. The one’s that aren’t will be very soon. It’s time for you to mobilize your website.
When we analyze keyword statistics of a business we input the company’s brand name to see if web users are searching for it specifically. For example, if you own “ABC Adventure Travel” you should be curious to know if the public is searching for your company name. If they aren’t then you’re not doing your job in getting your name “out there” in a traditional sense. Brand recall ties into internet marketing directly. When the public associates your company name with a product/service of interest to them, the first thing they do is go online and perform a Google search on your company name. If your website if optimized, it will convert them into customers.